What is coaching?
Coaching has been defined in a number of ways, it all depends on who you ask. But the International Coaching Federation defines coaching as:
“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole."
Standing on this foundation, the coach's responsibility is to:
- Discover, clarify, and align with what the client wants to achieve.
- Encourage client self-discovery.
- Elicit client-generated solutions and strategies.
- Hold the client responsible and accountable.
This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential”
If you are ready for change, want things to be different, and or are seeking sustainable results, coaching will help you gain that cutting edge, to bring out the best in your business, your profession and or in your personal life.
Coaching is a powerful cost effective investment in your own potential; your greatest asset.
Benefits of Using a Coach
The following link highlights the benefits of using a coach. This research was commissioned by the International Coaching Federation (ICF), but conducted by PricewaterhouseCoopers (PWC).
Consumer survey “Why participate in coaching?”
2014 ICF Global Consumer Awareness Study, commissioned by ICF but conducted by PricewaterhouseCoopers (PWC). PWC found that when people were asked “Why participate in a coaching relationship?” the most frequently cited reasons were to:
- Optimise individual/team work performance, 42%
- Increase self-esteem/self-confidence, 31%
- Improve business management strategies, 29%
- Manage work/life balance, 27%
An Inside Look at Coaching Consumers: http://visual.ly/inside-look-coaching-consumers